Tomato red circle with the Joyfully Dressed logo in white writing

rebecca walker: Bringing Joy Back to Your Wardrobe

Thrive package : Brand ● Illustration set ● Social templates ● Website

Smiling female with shoulder-length black curly hair wearing a v-neck sky blue dress and bright pink lipstick

"I’m honestly so in love with it! It feels so different from anything else I’ve seen, and more importantly, it feels so me. The feedback has been amazing—it’s like my brand was always meant to be this way."

Rebecca, founder of Joyfully Dressed

IN REBECCA'S WORDS…

"It’s made me feel so much more confident about my business. I used to spend hours trying to create something decent-looking for my brand—now I have everything I need at my fingertips. And it’s just so joyful. I catch myself looking at it and thinking, ‘Wow—that’s my business!"

Joyfully Dressed

What rebecca wanted

Rebecca, the founder of Joyfully Dressed, helps women rediscover confidence and joy in their wardrobes. She wanted a brand that felt as vibrant and welcoming as her community while standing out in the world of personal styling. Her goal was a design that was professional, colorful, and as unique as her concept of creating Curated Wardrobes tailored to individual body shapes and color seasons.

Key goals:

  • Bold and Joyful Design: Vibrant visuals to reflect her brand’s energy and ethos.

  • Community-Centered: A brand that feels approachable and celebrates connection.

  • Practical Yet Unique: A balance of fun and functionality to support her thriving membership.

Joyfully Dressed

The Solution

Rebecca’s brand is all about spreading joy, and her branding reflects that in every detail.

Key features included:

  • Colorful and Playful Elements: A bright palette and quirky typography bring her brand to life.

  • Custom Templates: From social media to newsletters, Rebecca has tools that make staying on-brand effortless.

  • Community Focus: The design feels warm, supportive, and full of personality—just like the Joyfully Dressed membership experience.

Newspaper on a peach table next to a white mug of tea - the newspaper has Joyfully Dressed at the top and is filled with pink, green, red, yellow and blue illustrations and text.

THE RESULTS

🎉

THE RESULTS

🎉

THE RESULTS 🎉 THE RESULTS 🎉

  • Bottle green card clothes tag with yellow bubble writing saying 'Joyfully Yours'

    Elevated Confidence

    Rebecca now has a brand she’s excited to share, helping her connect with her audience on a deeper level.

  • Vector illustration of a pair of ladies legs with red pointed shoes and a yellow striped dress

    Consistent Messaging

    From her Joyfully Dressed Insider newsletter to her membership swag, every touchpoint is cohesive and joyful.

  • Red, pink and white envelopes and cards with Joyfully Dressed written on them.

    Member Love

    The refreshed branding has strengthened Rebecca’s community, with loyal members feeling even more connected to her mission

Vector illustration of a lady's body wearing a bright pink coat, green and turquoise striped skirt and bright blue belt with a pearl clasp.
Grid of iPads showing screenshots of the Joyfully Dressed brightly coloured website with drawings of females wearing bright pink and red clothes

Social Links

Explore Rebecca’s incredible work:

Joyfully Dressed Website

Joyfully Dressed Instagram

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