Megan: Empowering Families Through the Birth-ed Method
Thrive package : Brand ● Illustration set ● Podcast cover ● Course templates ● Social templates ● Website
"I LOVE IT! The brand captures what I do so perfectly. It’s recognisable, professional, and has the power to scale."
Megan, founder of Birth-ed
IN MEGAN’S WORDS…
"The branding captures the diversity of our incredible community so well. From our Instagram to the app, it’s recognisable, professional, and makes everything easier to navigate. It’s given me the confidence to justify my pricing and expertise—this feels like the real deal!"
Birth-ed
The Challenge
Megan, the creator of The Birth-ed Method, wanted her brand to reflect the strength and ethos of her mission. Her work empowers pregnant women and their families, transforming feelings of nervousness and uncertainty into confidence and advocacy.
The challenge? Megan didn’t consider herself a “design person” and felt overwhelmed by the tech side of things. She needed her brand to communicate her supportive and confident approach through every element, from illustrations to textures.
Birth-ed
The Solution
We started with a collaborative Pinterest board to hone the vision, and from there, we got creative. Megan was given two unique design directions—both brilliant (if I do say so myself!)—and she loved having the choice. The final brand brought her ethos to life with illustration, texture, and a cohesive aesthetic.
It didn’t stop there. I carried the brand across every touchpoint:
A fresh website to showcase her offerings.
Templates for her courses.
A podcast cover that captured her voice (and yes, it’s been nominated for an award!).
THE RESULTS
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THE RESULTS
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THE RESULTS 🎉 THE RESULTS 🎉
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Brand pride
Megan feels confident and proud to share her business now—it feels like her.
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Credibility & Growth
The new brand positions Birth-ed as professional, scalable, and ready for the next big step.
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Community Alignment
The branding flows seamlessly across her public and private platforms, from social media to her app.
