Sophie Griffiths: Bold, Lionhearted, and Unapologetically Herself

Thrive package : Brand ● Illustration set ● Social templates

Female business owner smiling in a white v-neck jumper with her chin resting on her hand

"Kayleigh took my jumbled ideas and turned them into something powerful. My brand now has personality, energy, and cohesion—everything I didn’t know how to create myself!."

Sophie, founder of Sophie Griffiths

IN SOPHIE’S WORDS…

"This isn’t just a brand—it’s a reflection of who I am. From my podcast to my website to my Instagram, everything flows. Kayleigh even tied in my love of lions and made them part of my services—it’s bold, brave, and 100% me!"

Sophie Griffiths

THE CHALLENGE

Sophie came to me with a successful business and a clear mission but lacked the cohesive branding to tie it all together. Her offerings—courses, services, a podcast, and a vibrant Instagram presence—were all thriving but felt disconnected. Sophie knew she needed a brand that reflected her bold personality and her values of courage, warmth, and expertise.

Her challenge? She didn’t just want a "pretty" brand; she wanted one that represented her completely, aligned with her personality, and made her audience feel connected, inspired, and ready to take action.
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Vector illustration of a vase of red poppies with blue and orange centres.

Sophie Griffiths

The Solution

To create a brand as bold as Sophie, we dug deep into her personality, preferences, and values. Through a playful yet thoughtful process, we uncovered what made her unique and translated that into her brand identity. Some highlights:

Visual Identity: Using Sophie’s style—chunky knits, bright trainers, and colorful accessories—we created a brand with strong foundational colors and bold patterns, layered with elements of fun and warmth.
A Lionhearted Theme: Inspired by her love of lions (and a Leo star sign!), we incorporated the lion as a central motif. Each of her services features its own lion with unique colors and poses, symbolizing strength, bravery, and personality.
A Cohesive Approach: We built out her entire brand ecosystem, including social media templates, service names that align with her theme, and materials for her Lionhearted Marketing podcast.

Vector illustration of a tiger in orange, turquoise, yellow and navy blue.

THE RESULTS

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THE RESULTS

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THE RESULTS 🎉 THE RESULTS 🎉

Confidence and Clarity

Sophie’s brand now feels like her—bold, connected, and full of energy.
A Foundation for Growth

With cohesive elements and a clear theme, Sophie can seamlessly add new services and content without losing the essence of her brand.
Distinctive and Memorable

Her audience is immediately drawn to her vibrant style, and her brand now reflects her expertise and personality perfectly.

Sophie Griffiths

The Process

We didn’t just build a brand; we created an experience.

The Questionnaire: Sophie’s answers to playful questions—like where her brand would "hang out" (a modern café with great cakes and a buzzy vibe!)—helped shape the feel of the brand.
Pinterest Inspiration: Sophie pinned everything from floral patterns to contrasting prints, giving us a rich source of ideas. Her love of bold patterns and natural elements, like animal prints and botanicals, became key inspirations.
Bringing It to Life: By layering patterns, textures, and strong colors, we created a brand that’s feminine but not overly girly—grounded yet full of personality.