Rosie Parsons: Slaying Selfies and Empowering Women in Business
Thrive package : Brand ● Illustration set ● Social templates
"My brand finally looks as vibrant and professional as I imagined! I feel proud to shout about my course now, and I get such amazing feedback."
Rosie Parsons, founder of Slay Your Selfies
IN ROSIE’S WORDS…
"To me, vibrant means more than colorful—it’s about shining and being full of life. Kayleigh captured that so beautifully in my brand. It feels like me: fun, approachable, and full of energy. I’m finally excited to show off my course and everything I’ve created!"
Slay your selfies
What rosie wanted
Rosie came to me with a bold ambition: to make her course, Slay Your Selfies, feel as fun, vibrant, and professional as its content. As a brand photographer and creator, Rosie had a clear vision of empowering women in business to confidently become the face of their brands. She needed a brand identity that exuded playfulness, creativity, and high-end appeal while staying approachable and warm.
Key goals:
Vibrancy: A colorful, playful, and high-quality look that matched her energy and appealed to her audience.
Cohesion: A brand kit that worked seamlessly for her website and course materials.
Confidence: A professional brand that elevated her course’s perceived value and made her excited to promote it.
Slay your selfies
The Solution
Creating Rosie’s brand was an explosion of color, creativity, and joy. We leaned into her love of bold patterns, rainbow hues, and retro vibes to build something truly unique.
Key features included:
Playful Patterns and Graphics: Stars, hearts, and even subtle nods to mobile photography made the design pop with personality.
Colorful and Feminine: A palette of bright, feminine colors brought Rosie’s fun and empowering personality to life.
Ready-to-Use Assets: A complete brand kit ensured her web designer could create a cohesive, eye-catching sales page.
THE RESULTS
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THE RESULTS
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THE RESULTS 🎉 THE RESULTS 🎉
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Elevated Confidence
Rosie now proudly shares her course, confident that its packaging reflects its value.
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Amazing Feedback
Her new brand consistently receives glowing compliments, reinforcing her message.
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Creative Freedom
From sales pages to course slides, Rosie’s branding tools make it easy to stay cohesive and on-brand.
The process
Rosie’s brand was built on bold ideas and a shared love for creativity:
Discovering Her Vision: Through her questionnaire, we uncovered her desire for playful elegance and her love of "dopamine dressing" colors and retro patterns.
Turning Ideas Into Reality: Using a rich Pinterest board for inspiration, we combined vibrant rainbow palettes with clean, feminine design elements.
Seamless Integration: We ensured her branding worked across her course, website, and marketing materials, setting her up for long-term success.
